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Monday, December 3, 2018

Customer Engagement Strategies Retailers Need To Leverage For The Holidays

Customer Engagement Strategies Retailers Need To Leverage For The Holidays
Image Credit: Pixabay

The holiday season is upon us, bringing massive sales numbers and advertising efforts with it.
The holiday season is the busiest time of the year for retailers as consumers flock to stores to buy gifts for their friends and loved ones.
This time of year can completely turn around a business’s fortunes if they manage to attract enough customers.
Due to this, coming up with strong customer engagement strategies that can attract consumers to your business or brand is extremely important.
During this time, businesses work tirelessly to attract customers, so if you struggle to stand out from the crowd then your sales numbers are likely to struggle as well.
Thankfully, there are a few customer engagement strategies retailers can use to have a successful holiday selling season.

Focus On Social Media
In today’s world the best way to engage with consumers is through social media.
Almost everyone has some sort of social media platform that they frequently use.
In addition, social media allows for two-way communication, allowing your business to relay information to your customers and allowing the customers to provide feedback.
This makes social media an extremely attractive option when trying to engage customers.
So, double down on your social media efforts this holiday season in an effort to get your customers more closely involved and through your store’s doors.

Reward Loyalty
One of the most important things you can do during the holiday season is engaging your frequent customers by offering them rewards for their loyalty.
Your loyal consumer base is what is going to make up the lion’s share of your sales, so engaging this market is very beneficial.
Those that are signed up for a loyalty program or frequently shop at your business should receive special deals and offers.
This is not only a great way to get customers into the store to purchase your products, but is also a great way to establish meaningful relationships with your consumers.
These are your loyal customers, and offering special holiday deals to them allows you to reward their loyalty while selling more merchandise at the same time.

Create New and Exciting Content
Everyone from toy stores selling action figures to real estate companies selling houses for sale in Austin, Tx are trying out new things in order to come out ahead during the holiday season,
which means that you need to come up with some new and exciting ideas to stand out from the crowd.
Creating your own unique content is a great way to differentiate yourself from your competitors and establish your own brand identity.
Holiday themed content such as videos or advertisements can be a great way to stand out to consumers.
You can even go a step further and try to make your customer’s shopping experience more jolly by changing your website to be holiday themed or produce other holiday digital content.
Regardless of what you choose to do, rest assured your efforts will not be wasted.

Explore New Marketing Tactics   



The holiday season is very important and in order to succeed one must pull out all the stops.
This is why marketing efforts need to be ramped up and new marketing tactics and strategies need to be introduced.
If you’re a business that doesn’t traditionally engage in email marketing then perhaps you should test it out during this time period.
Customers want to be engaged, and during this time period you will be competing with many other businesses,
meaning that you must introduce something unique and out of the ordinary for your company.

Wednesday, November 14, 2018

Diwali 2K18

Hi all today on blog sharing some beautiful pictures taken by my boyfriend on Diwali night. It was our first Diwali together and he made it extra special by not only being a part of the celebration but also by dressing in our traditional men's wear. 

Fall look book: Lace and cut out.

Monday, July 23, 2018

Summer look book : Styling a white romper in collaboration with Starlit boutique.

Today on blog sharing this gorgeous chiffon i received from a store called Starlit Boutique. Absolutely love this romper, they have such amazing collection. You should definitely check them out and use code "rumela" to get additional 20% off of your entire purchase.

Friday, July 13, 2018

Tuesday, April 17, 2018

Is it spring yet? First look of spring.

Today on blog sharing this gorgeous chiffon i received from a store called Starlit Boutique. Absolutely love this dress and they have such amazing collection. You should definitely check them out and use code "rumela" to get additional 20% off of your entire purchase. Also they are having a sale where you can name your price. As long as its a fair price the item it yours. So hurry.

Thursday, March 22, 2018

Stylish, trendy evening gown featuring babyonline store.

Hi all today on blog sharing pictures of this gorgeous gown that I received from an online store called Baby Online. Just under $100 this gown is an amazing steal. The fit, the details everything is perfect. Do checkout my video on my YouTube channel here  for a detailed view of this dress and tutorial of this makeup look.  
PS all these gorgeous pictures are taken by talented photographer Kumaran Mathivanan



Checkout the video

Thursday, March 8, 2018

Beauty without expression is boring.

Here sharing more pictures from my latest shoot with talented photographer Christopher Adam Taylor. Do checkout my previous post to see more photos from the shoot. 

Wednesday, February 21, 2018

She who dares wins.

Hi all, today on blog sharing pictures from my latest photo shoot with talented Racine photographer James Powell. Absolutely loved his amazing work. We did another look too which should be up soon on my blog but you can get a sneak peak here on my instagram.

Friday, February 2, 2018

I am a mystery to myself.

Here sharing more pictures from my latest shoot with talented photographer Christopher Adam Taylor. Do checkout my previous post to see more photos from the shoot. 

Wednesday, January 17, 2018

Light a fire they can't put out.

Today on blog sharing pictures from my latest shoot with the talented photographer Christopher Adam Taylor. This hands down had to be my favorite shoot till date. Being a fashion blogger most of my shoots are showcasing clothes and my style. This is first time doing a portrait shoot. Portrait is all about facial expression. And honestly I was a bit skeptical and nervous about the shoot as I wasn't sure how expressive I would be through my face. But it just turned to be amazing. Christopher just brought the best out of me. I feel these pictures are so me, depicting the true me. Here's the first set of pictures and i can't wait to share the rest soon.


Sunday, January 7, 2018

New Year and a better me.

Happy new year to all you amazing people. 2017 wasn't a great year for me, but also not that bad. The last few months of the year were actually amazing. I had the chance to be me, my work grew, started college, met some wonderful people, learned some valuable lessons and most importantly tried to be genuinely happy. 2018 started on a great note and I hope that is how it continue to be. I am gonna be the best version of me, away from all negativity, focusing on work, school, my kids and yes myself.

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